The Website structure plays an important role in your business site. Because it is the only way where user first interacts with your website. If your website structure is good, it can give you a lot benefits for UX, SEO as well as User experience. And. if you want to optimize your website for SEO, then you should must ensure that your website structure is upto the mark.
So, today in this article we will look at how website architecture plays an important role in SEO. So, let’s start the blog, and be with us till the end.
What is Website Structure?
Website structure also called Website Architecture means how well your pages are organized in your website and how your elements are located systematically in your website. A well-structured website is not only beneficial for User experience but also good for Search Engine Optimization.
If your website structure is well and elements work properly, it enhances your user experience and lets the user interact with your website again and again. So, it’s very important to focus on website structure while developing a website.
Why Website Structure is Important for SEO?
There are various reasons why website structure is important for SEO like,
It helps the search engines to properly crawl and index your site
Helps the users to properly understand the content of your website
Lets the visitors find out the content they are looking for
Linking from one place to another lets the users get more context about the webpage
Moreover, Good site structure lets your website to rank fast on Google. As it directly impacts your Google indexing and Crawling capability. Poor content structure can make it difficult for search engine crawlers to find and index the pages. Additionally, content that is not well-structured can also make it difficult for readers to navigate and understand.
If your website structure is not good, Google will not understand your content and rank your website on SERP. So, with good SEO practice, you can easily improve your website structure and let your website shine on SERP.
Best SEO Tips for Designing and Developing a Website Structure
Check out some best SEO practices for designing and developing a user-friendly structure for your website. Have a look
Optimize Your Site for People, Not for Crawlers
Many marketers make mistakes and they mainly focus on optimizing the site for the crawlers rather than people. They optimize their site so that crawlers can crawl it properly. And that’s why many website owners still get confused and optimize their sites for crawlers. But while optimizing the site, make sure to design the site for your users, and make sure to focus on the elements that users will interact with properly. Design your structure in a way that it keeps the people engaged with your site and can lead you to conversions and sales.
Optimizing sites for Google can be difficult, so you should hire an SEO expert who has a piece of proper knowledge in the desired field. If you want someone to optimize your website for SEO, you can consult our SEO Layton experts can help you optimize your website and build an SEO-friendly structure.
Use Heading Hierarchy
Website structure is most important that’s why the structure of individual web pages is more important. Heading describes your content structure and lets the users know the intent of the content. But use headings wisely, it should be like (H1, H2, H3,……) and more. Always remember to use only one H1 tag in the website content. Test different types of headers and see what kind of impact they are providing on your website.
Keep Navigation Smooth
It does not matter what kind of sites you are working for, your users want everything in just a few clicks. So make sure to put proper navigation and your website just opens in a few clicks. Although there is no rule for limiting clicks, make sure to keep the navigation click limit to three or four.
Keep up on Keyword Research
One thing that is equally important as website structure is the content. Make sure to make the content good and relevant. And provide good content, you need to have the proper keyword research for your business. You can use various keyword research tools like Uber suggests, Semrush, keyword planner, and many more tools for your business.
Include Schema Markup
The Schema markup is the structured data of your website. It helps the search engine crawlers to understand your website more properly. Schema markup also helps to improve your website’s ranking in the search engine results pages (SERPs). It also helps to increase your visibility in search engine results. Additionally, it helps to provide a better user experience, as it helps search engines to understand your content better.
How Would You Plan a Website Structure?
Focus on these 4 steps to plan a website structure according to your business requirements
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Performs Market research – Carefully study your business requirements and note down its trends study the market trends and then plan your website structure.
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Analyze Your Targeted Audience – Make sure to determine where you want to make your website reach. Know your targetted audience and the set of keywords and phrases they use to search your website.
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Choose Your Website Structure and Hierarchy – In this step whatever information you have gathered from your targetted audience and market research, this is the time to put all the things together in a better way.
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Choose a URL Structure – The URL structure should be good and if possible you can include keywords in your URL.It would help your website rank well on search engines.
The Conclusion
Hope you have clearly understood our blog, using these SEO practices you can easily design and develop your website structure properly. Website structure greatly impacts your UX and SEO and enhances the performance of your website. A good website structure is extremely important for your website, so plan your structure wisely.
FAQs
What kind of Website Structure is Good for SEO?
A hierarchical website structure is good for search engine optimization, that moves from general pages with optimized URLs to more specific ones. This kind of structure looks like a tree in nature and categories can be broken into sub-categories.
What are the three types of Website Architecture?
There are several types of website architecture, but the main ones are Monolithic, microservices, serverless and three-tier.