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SUGAR Cosmetics has today released their #MaaSabJaantiHai campaign to rejoice Mother’s Day this 12 months.
For the #MaaSabJaantiHai marketing campaign, the company asked influencers to post each day predicaments where their speedy assumed was to talk to their mother for aid or aid. With this considered, the marketing campaign noticed various influencers submit about relatable conditions like when they could not obtain an ingredient though striving out a new recipe, or when they virtually remaining the household without the need of their lunch bag. Their movies concluded with them receiving all set with SUGAR’s cult preferred – Eye Explained to You So Eyeliner and their siblings asking them for aid, to which they respond “Maa ko puch wo sab janti hai.” Minimize to the sibling having fast aid from her mother to which the influencer responds – see ‘Eye Instructed You So’ Maa Sab Janti Hai!
Speaking on the marketing campaign, Vineeta Singh, co-founder and CEO of SUGAR Cosmetics reported, “My mom has been a massive inspiration for me, she has actually been my rock considering that Day 1. Her calming existence, patience, constant appreciate, and undeterred aid has guided me by way of some very hard times. Due to the fact childhood, she has been my energy and has pushed me to attempt for much better and build my mark in the planet nowadays. Even currently, I generally go straight to my mum when I require assistance or consolation for the reason that no issue how outdated you are or how profitable you come to be, from time to time your mother is the only 1 you have to have!”
2100+ influencers came collectively to showcase scenarios when their instant considered they experienced was to inquire their mother for help simply because #MaaSabJaantiHai, the business said.
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