Much changed during the coronavirus pandemic, and some canceled things have never returned, but book signings aren’t one of them. As soon as book marketing services returned to normal, author events and signings resumed, often in bookstores. Allowing fans to meet authors and having their books signed has enduring appeal. […]
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Book Publicity Requires All of These
For most authors, publicity is the most effective form of book marketing and improves visibility. Finding a good publicist is one way to give your book a better chance of success. PR people with media relationships and long track records of success getting placements can create a campaign that supports […]
Harness the Media’s Power to Promote Your Book
Getting the most from media exposure that reaches a target audience is a cornerstone of successful book publicity programs. With audiences shrinking for some outlets, often prestigious ones, and growing for others, it takes repurposing and other techniques to succeed. Media companies that began as newspapers and TV networks have […]