THE IMPORTANCE OF LOGO CREATION IS SOMETIMES DOWNPLAYED BY SOME COMPANIES. THIS AIMS TO CAPTURE THE ATTENTION OF CUSTOMERS AND ENSURE THAT THEY REMEMBER THE BRAND. IN THIS ARTICLE I WILL TALK TO YOU ABOUT CREATING LOGOS, WHAT TO THINK ABOUT, AND WHAT NOT TO DO.
A great logo will be simple and will age mostly without issue. Fashions will pass and the branding may be readjusted, but the basis which is your logo will remain. One of the essential phases of daycare logo design is the exchange of information between the designer and the company. For my part, I would certainly dare to speak of close collaboration between the two parties in order to combine the skills of each person with a common goal of designing the company logo. All his discussions aim to create a logo that fits the company and not generic, tasteless shapes that come from an image bank site. This meeting then prepares the table for brainstorming. At this time, the ideas are launched in large quantities to then be refined, reworked, transformed, evaluated, modified, corrected, re-reworked, re-retransformed, re-modified, etc.
A very important point is that your customers do not just remember your company name, but also manage to touch their visual memory with the shapes and colors that make up your logo. In this way, we ensure that we make a double impact on people’s minds.
Think about the biggest companies around you and notice how present and strong their image is. Its brands have well-defined colors and styles. It is a big mistake to think that these strategies only apply to large companies. On the contrary, this one has proven itself, and their strategy is well thought out. Although we must adapt to our market, our target customers, and our budget, presenting a professional and uniform image in all your communications ensures a professional and clear message for your customers.
IS CREATING LOGOS EASY?
Logo design is too often put in the hands of people who don’t have the qualifications to do the job. Unfortunately, it seems easy to create a logo and it is not if we take into account the constraints and have a long-term vision for it. I regularly see bad logos on company signs. In this case, I’m not just talking about questionable color choices or graphic style, but more importantly, the readability and effectiveness of the logo.
WHAT ARE THE MAIN MISTAKES THAT COME UP MOST OFTEN?
Writing that is too thin, the wrong proportion of the logo versus the company name, poor color contrast, etc. Its readability problems can cost a company dearly if it is not easily recognized by its customers and/or if it does not appeal to people. Imagine the costs if everything has to be started again after 3-4 years, think of all the printed tools to be redone as well as exterior signage in certain cases. All this for a saving of a few hundred dollars for losses ultimately amounting to thousands of dollars in reprinting…
To conclude, the well-designed daycare logos will be effective, regardless of the printing technique chosen, whether it is broadcast on the Web or television. I would even add that it does not lose impact whether it is in color or black and white. Because it is not the colors that make its impact and its recognition, but rather its readability and its distinct shapes.